Cover of this years Christmas Parade program

2021 Upland Christmas Parade

Christmas is just around the corner and it's been two years since the last Upland Christmas Parade due to the pandemic. This year the Cooper Museum along with the City of Upland and the many fine merchants of Upland will be bringing you the 44th Annual Christmas Parade December 4th, 2021 starting at 11:00 am in Historic Downtown Upland. We are looking for participants, sponsors, dignitaries and volunteers to help with this years parade. For the past five years the Cooper Museum has been putting on the parade with the help of donations given by many of the businesses as well as families here in Upland. Putting on the parade is no small task, but with the help and support we've gotten in the past from the community we make it happen. We hope many of you will offer your help and support to make this year the best ever.

This year’s event includes a Holiday Faire which will be held in the streets and open to all. It will start at 8:30 am, before the parade, and end at 3:00 pm, well after the parade. The Holiday Faire will feature food and gift vendors and more! It’s been a tradition for many years and we expect it to be exceptional this year.

Santa and his helpers on the old Upland Fire engine

The parade route this year will be the same as in the past. 2nd Ave and 9th Street will be the primary area of the parade. Part of A Street and 3rd Ave will be blocked for staging. The Parade will begin at A Street and 2nd Ave and go north to 9th Street, then east to 3rd Ave where it will make a U-turn and head back west to 2nd, north to C, south to 9th, west to 1st, east to 2nd, and then back south to A Street where it will end.  Normally the route is packed. It is standing room only so if you want a front row location, bring your chairs and come early!

As always, we will have Security and Medical personnel available for any emergency to ensure a safe event for you and your family. The services, permits, signage etc. can be quite costly. This is why the Cooper Museum needs as much support as possible in the form of Sponsorships donations and Volunteers. We hope you will consider helping. You can make a donation online or by downloading and submitting the Sponsorship form below. Thank you!

Marching in the streets with wall to wall people

For more information about the parade, please download the appropriate form below. The Participation Form for those that wish to be in the parade. The Sponsorship Form is for anyone who has a Business or a Family that would like to support the event. Donors will be listed and sponsors will receive an ad in the Christmas Parade program passed out during the parade. (A sample of one of the past programs is located below for you to browse.) The Dignitary Form is for any State, County, or City officials that would like to be featured in the parade, and the Volunteer Form is for those that wish to help out during the parade.

For Vendor Applications, please email Elaine Gomez at and she will contact you with all the info you need for the Holiday Faire.


Scroll through this example on the left of the 2015 Christmas Program. The order of the pages is not correct but it will give you an idea of what the program looks like. Each page in this program is 1/2 the size of a 8.5" x 11" sheet of paper. So the size of the actual program is 5.5" wide by 8.5" tall.

Sponsorships start at $100.00 for 1/4 page and go up to $2500.00. Thank you from everyone involved!